Bazaar is a proposed concept for a campaign event hosted by the Arab British Centre of London. It is an Artisanal Arab Food and Design Festival showcasing the best of Arab design and culinary innovation and highlighting the rich and underexposed culture of the Arab World.
Bazaar references the grand markets characteristic of old Arab Cities filled with sounds, smells, colors and charisma. The Concept of a bazaar is revisited in this instance with the logo as well as the reinterpretation of the geometric tile work, crafts and textiles native to the region.The colors, similarly inspired by the arts and landscape of the region, are meant to be inviting and vibrant. The simple and modular forms speak to constant cultural change and innovations taking place in the regions art and design world while holding on to tradition.
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